Here are some quick SEO tips for lawyers to increase your visibility and make it easier for prospective clients to find your office and your competition. A well-thought-out SEO strategy can rank you first page according to profitable keywords in your practice area. Call the firm’s SEO experts in our office today to get a free marketing review of the firm so we can develop an intelligent Internet marketing strategy that meets your personal needs.
Search engine optimization (SEO) for lawyers is important for several reasons but the true value is in the searchability, visibility, and ability of participating law firms to remain competitive with their peers. Our SEO law firm has decades of experience in increasing the online ranking of our clients, which we achieve through account managers, search engine optimization specialists, designers, authors and marketing experts who come together to create a superior source of curated legal marketing results for our clients. Given that so many people use the search tool, it makes sense for self-marketing lawyers, personal injury lawyers and others to ensure that their websites are created, configured and found using these tools.
There are a variety of ways to increase your chances of a place on the first page of the results. There are many providers that offer SEO, but there is no foolproof plan that guarantees that you will be able to be number one in organic search results. Given that Google has recently changed its organic SERP layout to prioritize paid search, this is yet another reason not to rely solely on law firms “SEO strategy.
In order to achieve successful Google rankings, you need to optimize your site so that it dovetails with Google’s ever-changing requirements so that customers and potential customers get the information they need in an easy-to-use way.
This guide is designed to provide you with all the information you need about marketing as a lawyer if you are running an SEO campaign yourself or seeking the help of a professional SEO law firm. In this guide, we discuss the basic principles of SEO as a lawyer as well as specific tips and examples that can be applied to your site before appearing in search engine results.
People who do not live and breathe SEO may understand that search engine optimization is the science of placing certain pages on your firm’s website at the top of search results pages (also known as SERPs) when users search for a particular term. Unlike paid searches such as Google ads, organic SEO deserves better placement on the SERPs through a wide range of tactics, including optimizing your site for relevant, high-traffic keywords and creating high-quality content. Search engine optimization for law firms (SEO) short is strategy and tactics that allow lawyers to work more efficiently by putting them higher on search engine results pages (SERPs).
Many companies want to use local SEO (local search engine optimization) for lawyers trying to target multiple geographical areas. Local SEO requires that you optimize for your specific locations, which means that if you have multiple offices in place, you should have uniquely optimized pages on your website, one for each, to connect with your local audience.
Local SEO companies have more authority in web ranking, so you have a better chance of putting relevant content on your website in the map pack. You don’t have to be in first place to manage traffic and guide your site, but you want your site to be on page 1 and visible in the local search.
The more Google is impressed with your firm’s website, the higher it ranks in its search results, and the more potential clients will perform relevant searches. By investing in a strategic content SEO strategy, potential customers learn more about you and choose your business over your competitors. If your site occupies only one place in search results, you can achieve clicks by having an optimized Google My Business profile.