SEO (“Search Engine Optimization (SEO)) is about improving the quality of your firm’s website to make it more attractive for Google and its algorithms. It also includes strategies, techniques and tactics to attract potential customers to a LAW company website and to achieve a position on the first page of results in search engines such as Google, Bing and Yahoo. Most people access information through search engines, so if you’re working to reach potential customers, SEO marketing is a sensible way to reach your target audience.
This dominates, meaning that if you want to run a law firm and generate new clients, much of your success depends on whether your website is found through search or not. Most lawyers have websites, but very few of them receive significant traffic or leads. With so many people using the search, it makes sense for lawyers to advertise themselves as personal injury attorneys (and others as well) to ensure that their websites are configured to be found with these tools.
Given that Google has recently changed its organic SERP layout to prioritize paid search, this is another reason not to rely solely on the firm’s SEO strategies.
Many providers offer SEO fool proof plans that guarantee that you will be able to come first in organic search results. Based on the factors listed above, there are two ways to improve SEO of your law firm so that your law firm’s website ranks higher in search results pages. The cost of an SEO lawyer can vary as it depends on the practice area you want to classify, the number of sites you are targeting, the level of competition in the place you are located, exclusivity, and optional deals.
A reliable SEO company is not just about directing traffic to your website, but converting that traffic into traffic that your website gets. We need to provide the tools that national companies with well-staffed internal marketing departments use – web content, conversion, PR, SEO, and social – to help customers find you.
In this guide, we cover SEO issues for law firms and how lawyers can start generating more traffic to their websites. Unlike other SEO companies, which promise you a list on Google’s home page to increase traffic to your site, we offer this not only as a complete solution, but also as a marketing strategy that you can pursue in the background while you focus on your practice. Call the firm’s SEO experts in our office today to get a free marketing review of the firm so we can develop an intelligent Internet marketing strategy that meets your personal needs.